Fujifilm takes a crack at the slimline, touch-screen digicam genre with the Z90. This sleek shooter packs a 28mm, 5x zoom lens into a slender metal chassis, rounded out with standard features like 720p HD video, face detection, tracking autofocus, and the like. We've been wary of touchscreen cameras in the past -- they're often frustrating to use, and drain batteries quickly -- but the Z90 at least uses a resistive-type touchscreen, rather than capacitive. This means you can use the touch controls with gloves on or with a stylus, if you'd like. It's all a pretty decent deal for $169, though experience tells us to expect some performance issues.
Fujifilm FinePix Z90
Reviews by Digital Camera-HQ Users
Fujifilm is a leading imaging and photographic company and is one of the innovators of the compact camera. Fujifilm is generally given credit for launching the first true digital camera, the DS-1P, in 1988. Super CCD technology is just one of the vast array of features that Fujifilm digital cameras now come with. These sensors first debuted in the vastly popular Fujilm FinePix F30 and offer incredible low-light and dynamic range performance, outperforming other cameras in most cases.
Fujifilm digital cameras are famous for their natural image color, wide dynamic range, low noise and high sensitivity. One of the more popular models, the Fujifilm FinePix F800EXR, boasts a Super CCD sensor and offers a wide variety of enthusiast-oriented features. Fujifilm obviously has targeted the high-end camera market with a camera featuring manual modes, image stabilization, RAW capture, WiFi connectivity, a 20x optical zoom and a large half-inch 16 megapixel sensor. Although the the learning curve for this camera is a bit steep, the image quality is among the greatest in the compact zoom class.
Fujifilm has also recently joined the retro camera craze, manufacturing more expensive models such as the X100, XPro-1, X-E1 and more inexpensive XF1 that appear analog but still boast modern features you would expect. These cameras are created for enthusiasts that want to not just take fantastic pictures, but look fantastic while doing so.
The Fujifilm XP series is a great place to look if you're in the market for a waterproof camera that won't break your budget. The XP170 is the highest-end waterproof camera the company makes, and it includes wireless, but you can now find good deals on the cheaper XP50 as well. This camera is perfect for any circumstance, offering a 5x optical zoom and waterproofing up to 16 feet. Image quality isn't as good as more expensive offerings from other manufacturers, but it gets the job done.
We here at Digital Camera HQ offer unbiased, informative reviews and recommendations to guide you to the right camera. We're not a store, but you can trust our camera grades to help find a great camera at the best price. We're always happy to help if you have any questions or issues.